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Haider going strong

Posted on 2014-10-10

Filmmaker Vishal Bhardwaj’s Haider is on a roll, and the film’s team is happy with the positive reviews and critical acclaim. Haider, which sets Shakespeare’s Hamlet against the volatile state of Kashmir in 1995, is produced by UTV and released on October 2.

Tabu and Shahid Kapoor in a still from the film

“I’m ecstatic with the response the film has received so far. The release was planned perfectly by UTV, and the fact that audiences are coming again and again to watch it is a matter of pride for all of us,” says director Vishal Bhardwaj. The film is his third successful adaptation of Shakespearean tragedies, after Maqbool (2004) and Omkara (2006), based on Macbeth and Othello respectively.

While Shahid Kapoor is earning rave reviews for his lead role, the other actors are also winning hearts. Talking about their performances, Amrita Pandey, VP and head of marketing and distribution, Studios, Disney ey India, says, “The powerhouse use e performances by Shahid Kapoor, Tabu, Shraddha Kapoor, Irrfan and Kay Kay Menon had the audience hooked right from the first trailer. We’re proud of the movie, and it was a pleasure to work with such a passionate filmmaker in Vishal Bhardwaj.”

While good content, insightful marketing and smart distribution strategy are believed to have contributed to the film’s success, word-of-mouth publicity was the biggest factor, according to Ashish Saksena, COO, Big Cinemas. He says, “Haider not only took a good opening, but has also shown remarkable growth. The word of mouth was extremely positive.”

Talking about the good run, Rajender Singh Jyala, VP – programming & distribution, Inox, says, “Haider opened to almost full houses at Inox in most parts of the country, especially metros. The film further picked up after Friday, and was almost full through the weekend.”